Friday 7 March 2014

Using Hooks In Your Marketing


If you could make a fortune and I could show you How to do it within 48hrs do you think that you would be interested, I do think that you just might be. Your end result is to make money on line so if it was certain that you could do it in 48hrs you would be right there.

The word How is the word that got your attention How to do it within 48hrs. The words How to triggers something in your subconscious that you can not resist and makes you pay attention, we are as marketers always looking for the How to, to solve our problems and we just can not resist taking notice.

If you would like to try the words out then go up to a friend and say “ I'll show you How to do this”
and watch their reaction, even though it might not be the reaction that you expect you will get a reaction.

The real power is when you use the word in combination with another trigger word, the other powerful word is You, used in advertising this can be a killer combination “How You” now that's a magnet to anyone.

We all know that we only have a very short period in which to attract peoples attention and so trigger words are very important if we want to attract customers to our avert or web page content, as customers scan through our page you must include trigger words and phrases that attract their attention and want to make them carry on reading.
The headline is the most important part so having trigger words in that is most important, we only have a short time to make them want to read on, it is only then that you get the opportunity to drive home your message and get them to click on your link.

We have all heard a bought the hook or the perfect bait to attract the customer and you need that to draw them in it is the building block that your whole message relies on the (How) and the (You) that makes it personal as soon as you use the You word, it's very powerful and above all it works.

Here are some combinations that drew my attention and I bet that they will catch your attention

1/ How to succeed Multi-Millionaire's 10steps to success
2/ How to make $1000 a week
3/ How to use this proven program to make $1000.000
4/ How you can do this to build you business
5/ Discover How you can do this


You can bet that whoever placed those ads got plenty of hits to his/her website, and marketing of all descriptions no matter what you are selling require powerful words to make people take action.

1 comment:

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