Affiliate Success

Did you know that 90% of people trying to make money on line never succeed, have you ever wondered why, well one of the main reasons is that they do not take it seriously when you try and make money on line you have to dedicate yourself to it and treat it the same as any business because that is exactly what it is. There are no quick fixes no silver bullets just work and tears, the same as any business and as with any business it takes time to build and that's once you have your website up and running, you have to have an attractive and informative site that you can drive customers to and get them to covert to paying customers. Then you have to drive the right traffic to your website. It's not all about money either you have to give them something of value to make them give you their email address, so that you can build a list so that in the future you can offer products of value.

How to write a press release that gets read

Did you know that a press release could take your business forward in a big way no matter what you sell. Most marketers think that press releases do not work, but if done right then this could make you successful.

Most marketers do not know where to start when it comes to a press release that gets results, and yes press releases do work if you go about it in the right way, first of all you have to think like an editor that is looking for news, something that benefits the readers of his magazine, and not your ad.

Never tell about how good you think your products are, you are the only one that is interested in this.

The readers are looking at what you can do for them, looking for the benefit. If you help them they will help you..

The media is not in the business of promoting your products and services, they are looking for solutions to their readers problems, so for free publicity you need to help solve those problems, you have to show that you can help them with their problems and needs.

You might have the perfect solution to your target markets problems, but you still will not get any where if your message is not read. The first thing is your headline and that is the most essential part of your message without a good headline your message is a none starter, you see editors are very busy people and unless you catch their attention right away then your message will end in the bin.

Setting Your Company Apart Form The Competition

You need a unique selling position or USP or what makes you different from your competitors, and makes your product unique, look for a strong benefit an example is. Out Of Work Plumber Shows How To Make $5,000 a month starting from zero, if you can make this claim and back it up then you are in a very good position because the press just loves to knock holes in a claim like that. The coverage you can get from this can be very rewarding.

Another way is if you can find out exactly what your customers want, to find the right headline/ USP, give away a information pack or product and get their feed back, this way you should be able to determine your headline and improve your product on the feed back you receive. You will then be able to create a powerful headline and deliver exactly what is wanted.

The Layout

In the top left hand corner write the words “ For immediate release” unless you want to release it later such as around Christmas time, then you put “ For Release Before Christmas”or whatever phrase for the time you want it released.

In the upper right hand corner of the press release place “ Contact: Your Name”., then the rest of your contact information address, name of company. Phone number website etc. Always make sure you are contactable never make them wait otherwise you will miss out and that's a certainty.

Then skip a couple of lines and write your headline, remember your benefit and use that up front.

Catch the editors eye with your headline and he in all likelihood he will not even bother with reading the rest. The headline is 95% of the release.

The Summery

After the headline there are three sections, the first being the summery. In a few sentences you should explain your entire release. The headline and the first section should be enough to give anyone the whole idea of your release. This is where you give the Who, What, Where, When, Why and How, this determines that you have something worth reporting.

The Body

This is a continuation of the summery, give more detail of the purpose of the release, one thought one paragraph, no hype and use simple sentences.

Credentials and Quotation

This is where you place the power to back up what you have written example Jack Brown of The greatest Hits says that any one can benefit from these techniques or you could get someone who is big in your industry give his opinion.

How to Close

Don't sell any thing just yourself, the whole purpose of a press release is to get the attention of the editor and the readers, create interest by being a tease.

Then, in the center of the page at the bottom include this symbol ## this means the end.xxxxxx

Using Hooks In Your Marketing

If you could make a fortune and I could show you How to do it within 48hrs do you think that you would be interested, I do think that you just might be. Your end result is to make money on line so if it was certain that you could do it in 48hrs you would be right there.

The word How is the word that got your attention How to do it within 48hrs. The words How to triggers something in your subconscious that you can not resist and makes you pay attention, we are as marketers always looking for the How to, to solve our problems and we just can not resist taking notice.

If you would like to try the words out then go up to a friend and say “ I'll show you How to do this”

and watch their reaction, even though it might not be the reaction that you expect you will get a reaction.

The real power is when you use the word in combination with another trigger word, the other powerful word is You, used in advertising this can be a killer combination “How You” now that's a magnet to anyone.

We all know that we only have a very short period in which to attract peoples attention and so trigger words are very important if we want to attract customers to our avert or web page content, as customers scan through our page you must include trigger words and phrases that attract their attention and want to make them carry on reading.

The headline is the most important part so having trigger words in that is most important, we only have a short time to make them want to read on, it is only then that you get the opportunity to drive home your message and get them to click on your link.

We have all heard a bought the hook or the perfect bait to attract the customer and you need that to draw them in it is the building block that your whole message relies on the (How) and the (You) that makes it personal as soon as you use the You word, it's very powerful and above all it works.

Here are some combinations that drew my attention and I bet that they will catch your attention

1/ How to succeed Multi-Millionaire's 10steps to success

2/ How to make $1000 a week

3/ How to use this proven program to make $1000.000

4/ How you can do this to build you business

5/ Discover How you can do this

You can bet that whoever placed those ads got plenty of hits to his/her website, and marketing of all descriptions no matter what you are selling require powerful words to make people take action.