Knowing Search Engines

There are two ways of getting traffic with search engines, known as SEO search engine optimization.

One is paid entry and the other is free, paid entry in google is usually on the right hand side and the advertiser pays per click so every time someone clicks on his advert he has to pay, the amount that he pays depends on the popularity of the key word he uses, the more popular the key word the more the advertiser pays this can run out quite expensive unless you know what you are doing, this is where good key word targeting comes in.

The other way to get ranked on google is the free way, by doing things like article marketing, forums, blogs etc. etc. this is the way to do it if you have a small budget because it costs nothing

but your time and like all things in life this depends on the time you have to put into it.

The way that you get rated when you do not pay is that google crawls each page and not per website

a website could have several pages and google rates them all,so the more you raise your profile on the web, by writing articles doing blogs answering forums and so on then the more likely you are to get rated on google this way is called organic.

It is interesting that the paid adverts on the side are clicked on much less than the organic results and the percentages are amazing the paid adverts only get around 2 to 4 percent while the organic

results get around 30 to 40 percent the rest of the clicks go to the paid adverts at the top of the page.

So what is google looking for, well google is looking after it's customers, and the first thing it looks for is content google loves content and if you have good content then google will love your website,

the next thing it likes are backlinks these are links to your website google is really looking to get everyone to link together that's why it is called a web that's the reason.

So if you have a squeeze page it will never get to page one on google, so how to get a squeeze page rated, well the way is the way I discussed above by writing articles, blogs etc.

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